Prior to founding Five Way Foods, John was a corporate channel development and marketing executive working with leading global expertise software companies. He built and managed partner channels with leading value-added resellers, systems integrators, and other technology service providers. John is a proven producer, with extensive experience in developing partner programs, go-to-market strategies, channel enablement plans, and sales campaigns. Subject matter expertise in his prior career included threat intelligence, network security, incident response, SIEM, cyber risk assessments, managed file transfer, secure data transmission, Big Data, analytics, and databases.
A lifelong foodie, John founded Five Way Foods in November 2015 to offer consumers a “fresh take” on broth. In broth, Hopkins has found a niche market, as he taps in to popular culinary trends, including bone broth as a stand-alone beverage and a source of sought-after health benefits. John left his technology position in June of 2016 to focus full-time on growing the company. Today, Five Way Foods has four all-natural fresh broths; beef, chicken, fish, and vegetable. The broths are sold on-line and in retail stores, including Whole Foods Market and Roche Brothers.